EasyFly
A private flight booked in a few clear steps, with the total price always in view.
Booking private flights in a few steps.
Why
Commercial flights mean crowds, waiting and little control. EasyFly lets you quickly book private and semi-private flights tailored to the traveler, with a sense of exclusivity and comfort from choosing the flight to arriving at the destination.
A premium experience
A sense of exclusivity, control and comfort through the whole process.
Simple and fast
Booking in a few clear steps, without information overload.
A flight made to measure
Aircraft type, privacy level and extra services based on the traveler's habits.
Who it's for
- Business people and entrepreneurs
- High-net-worth individuals
- Frequent travelers who want control over their time
The hardest part
The hardest part was making the app feel luxurious while keeping booking fast. Luxury easily turns into too much decoration and too many steps.
I carried the luxury through details: champagne gold, an editorial serif and large photos of the aircraft. Booking itself is reduced to a few clear steps, with the total price always in view.
Solution
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Where to next?
The home screen goes straight to search, popular routes and flights departing soon, each with a price and privacy level.
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The flight as a product
Aircraft, route, passenger ratings and a choice between the whole aircraft and a shared cabin, with the price always visible at the bottom.
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Extras in one step
VIP terminal, flexible departure, in-flight dining and a transfer to the tarmac. The total updates live, and personal support is always included.
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A community of travelers
Ratings and recommendations from other travelers build trust before booking.
How I'd measure success
Time to book
From opening the app to a confirmed flight.
Completed bookings
Share of travelers who get from choosing a flight to payment.
Extras per booking
VIP terminal, meals or a ride to the runway, a sign the extras step is clear.
An app concept that hasn't launched. These are the numbers I'd track after launch, with an arrow showing which way they should move.
Identity
Typography
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Fraunces
Headings, airport codes and prices. An editorial, luxurious tone.
Where to next, Jovan?
- Regular 400
- Semibold 600
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Geist
Interface. Neutral and precise, so the gold and the serif can shine.
Private lounge & fast-track security
- Regular 400
- Medium 500
Colors
- Champagne Primary accent
- Light Gold Highlights, hover
- Deep Gold Pressed state, borders
- Canvas App background
- Surface Cards and panels
- Primary Headings and text
- Muted Secondary text
- Success Confirmed
Process
Brief and moodboard
Research into premium travel and booking apps.
User flow
Search, flight details, booking, extras, confirmation, boarding passes, flight tracking and concierge chat.
Brand and design system
A paper-plane logo, the slogan “Private air travel” and a champagne gold palette.
Final design
The complete flow, from first launch to rating the flight.