FaithMatch
Dating that starts from values, not photos: fewer suggestions, each with a reason why.
A dating app for people whose faith matters.
Why
Mainstream dating apps reward fast swiping and first impressions from a photo. People looking for a serious relationship built on faith and values struggle to find their place there. FaithMatch is a calmer place: fewer suggestions, more meaning, and an experience that feels safe and discreet.
Quality over quantity
Compatible partners based on values, not just physical attraction.
Clear intent
From the first screen it's clear the app is for serious, long-term relationships.
Safety and discretion
Users feel in control of their privacy throughout the whole process.
Who it's for
- Christians and Muslims
- People looking for a serious relationship or marriage
- Those for whom faith and moral values are central to life
The hardest part
The hardest part was making a dating app that doesn't feel like a typical dating app, while still being familiar and easy to use. People know how swiping cards works, but this audience doesn't want it to feel like a game.
I kept the familiar card pattern but slowed it down: fewer suggestions, match percentage and shared values right on the card, a warm serif and a dark palette with no loud colors. The app feels serious and personal, and nobody has to learn how to use it.
Solution
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The profile starts with values
Along with the basics, users choose their relationship goal right away: marriage, a long-term relationship or friendship. Faith, religious practice and views on family come next. Photos aren't the only focus of the profile.
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A limited number of suggestions
Instead of endless swiping, the app offers fewer suggestions and explains why someone was suggested: match percentage, a verified profile and shared values.
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A match without pressure
When both people say yes, the app invites them to start the conversation with kindness. Discovering more is always an option.
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Conversations with intent
Messaging opens only after a mutual yes. The input field encourages a thoughtful message rather than a quick “hey”.
How I'd measure success
Conversations after a match
Share of matches where someone sends the first message. Shows the suggestions are truly compatible.
Replies to the first message
A thoughtful first message should get a reply more often than a quick “hi”.
Reports and blocks
Per conversation. Fewer reports mean people feel safe.
An app concept that hasn't launched. These are the numbers I'd track after launch, with an arrow showing which way they should move.
Identity
Typography
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Fraunces
Headings. A warm serif that nods to tradition while still feeling modern.
Find a love rooted in faith.
- Medium 500
- Semibold 600
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Inter
Interface and body text. Clean and dependable at the smallest sizes.
Conversations built on shared values. Take your time.
- Regular 400
- Medium 500
Colors
- Rose Primary actions, likes
- Gold Premium, highlights
- Plum Elevated surfaces
- Ink App background
- Surface Cards
- Primary Text
- Muted Secondary text
- Success Match, verified
Process
Brief and moodboard
Analysis of the brief and of flows in existing apps, from sign-in to password reset.
User flow
A map of every screen: sign-in, onboarding, discovery, match, chat and account.
Identity and style guide
A logo of two arcs forming a heart, a palette, typography and components.
Final design
Over 40 screens covering the full app flow.